When the pandemic started a lot of us thought that we could wait it out. I can remember discussions with friends and clients about getting this behind us by summer or at least by the fall. Here we are one week from September and it is far from over. It is clear now that we cannot simply wait until this is over. I do believe that it will be over, however, that will not happen like a light switch being turned off. Even when COVID-19 is largely behind us things will not be the same. I don’t care for the term “new normal”, but things will definitely be different. People’s habits have changed, we live differently now. We shop differently, we eat out differently (or not at all). Folks are not traveling and likely will not return to the same travel habits quickly. Social gatherings and entertainment venues will look very different.
We cannot wait for things to
return to normal. As leaders we need to
take action. If your initial reaction
for personal plans or for your business was to wait it out before adapting, you
need to re-think that strategy. If your
business is dependent upon things returning to a pre-COVID-19 status you need
to change your plans. We simply cannot
afford to wait; we need to be making decisions now. I understand that there is a lot of
uncertainty. I realize you might not
have all the data you would like to have to act. In time like these taking some action is
better than no action at all. If we want
to come out of this smarter and more successful, we need to be deciding how to
go about that now!
There are two great times to
plant a tree, thirty years ago and today!
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