The great guitarist Bo Diddley once said, “Don’t let your mouth write a check that your butt can’t cash.” Others must believe in you before they are going to follow you. They need to know that you are going to do what you say you are going to do. They need to believe that you are honest and can be trusted. They need to know that your check is not going to bounce! Honesty and trust go hand in hand with great leadership. People must experience the leader as believable, credible and most of all, trustworthy. Trust and honesty are established when words and actions match up. You don’t build trust by talking about it. You build it by achieving results, always with integrity and in a manner that shows real personal regard for the people with whom you work. Honesty is a key to integrity and the trust building process. Trust is what other people invest in you, based on your integrity and honesty. Trust is their absolute confidence that you are truthful and reliable. Great leaders are honest and trustworthy!